If you receive our monthly email newsletters, you may have noticed a "Forward" option embedded within the email. Clicking that button and sending the email to your friends may not seem like that big of a deal, but I can tell you that it's incredibly powerful for us. Start-up nonprofits depend on word of mouth and only grow as they are exposed to growing numbers of people and companies. Our reach only goes so far and we depend on all of you to keep telling people about everything we are doing.
So next time you get our newsletter and like what you read, make sure you take 10 seconds to forward it to all of your friends. In doing so, you are, by default, helping us spread the word, and in so raising more money to help sick and disabled children in the ICU. That's right - a simple forward could mean an additional bag, basket or cd player distributed to a child in need.
